If Chinese Can’t Drink Wine, Where’s The Market?

If the Chinese Can’t Drink Wine, Where’s The Market, www.tastingroomconfidential.com/if-chinese-cant-drink-wine-wheres-the-market

No wine on this table. Photo by Jed Kirschbaum, Baltimore Sun

I meant to write a Chinese food-and-wine pairing post, to celebrate Chinese New Year, until I remembered that most Chinese people don’t drink wine. Or any alcohol. They can’t drink because of a defective gene, ALDH2, that prevents them from processing alcohol.

The reaction is termed Oriental Flushing Syndrome and is most common in southeastern China. My Chinese co-worker at my fun job says she gets rashes all over her body and the smallest glass makes her dizzy and knocks her out. I asked about a half dozen Chinese folks what wine they had with dinner on Chinese New Year’s eve. Only one woman admitted to drinking alcohol.

This Flushing Syndrome is really a shame since the Chinese are such famous foodies. When you see what they eat on Chinese New Year Eve and for fifteen days after, it’s like a wine-pairing challenge supreme. If it were me sitting at that table I would have a glass of white wine, a glass of red wine, and a flute of bubbly.

Instead, Chinese more often drink tea with dinner. Or if they do drink alcohol, they also consume, as Benjamin Tseng writes in How You Might Cure Asian Glow, a “comically large amount of water.”

So, if the Chinese are genetically predisposed to this type of alcohol poisoning, why is the wine industry touting China as the next big thing in wine markets?

Sure, there are 1.3 billion people in China, but how many hundreds of millions of them are unable to stomach wine?  And, why don’t the Chinese wine market cheerleaders mention this flushing conundrum in their propaganda?

In The Wine Market in China: Opportunities for Canadian Wine ExportersAgriculture Canada blithely states that “Alcoholic beverages accompany meals and are frequently served during business functions.”

Really? How many showoffy businessmen are there to buy all the wines Canada wants to export to China? And if my Chinese-Canadians friends don’t even drink wine on New Year’s – the most auspicious day in the Chinese calendar – how can they expect Mainland Chinese to pour wine with everyday meals?

Pathetically little has been written about the issue of marketing wine to a country where up to half the population is made sick by wine.

One article, Chinese Are New Wine Market…Except, by William “Rusty” Gaffney, M.D. of  the Pinot File, posits, “although the potential market for wine sales among China’s newly affluent consumers is large, up to half the population who suffer from the Oriental Flushing Syndrome will be unable or unwilling to drink wine.” So, where’s the wine market?

I’ve raised a lot of questions I can’t answer. If you have an insight to this Chinese wine market paradox, please explain it to me here.

Meanwhile, in this Year of the Dragon, I’d like to wish a hearty Gung Hay Fat Choy to all my Chinese friends.

And to my friends who like to drink wine with Chinese food, let me offer these suggestions:

  • Seafood and lightly flavored dishes – sparkling, sauvingon blanc, dry reisling, gruner veltliner, pinot gris, pinot grigio or vinho verde
  • Sweet and sour – unoaked chardonnay, fruit-forward rosé
  • Spicy Szechuan – off-dry reisling, gewürtztraminer, icewine
  • Rich, meaty hotpots – medium to full-bodied, fruity reds like zinfandel, syrah, grenache, mourvedre or pinot noir.

Happy Chinese New Year!

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My Favorite Wines

Here are new lyrics for a song I wrote last year, inspired by John Coltrane, whose interpretation of My Favorite Things gave The Sound of Music  its purpose for existence.

red wine white wine, from my favorite wines, www.tastingroomconfidential.comHit the Play button and sing along with My Favorite Wines!

Listen to


Sonoma Pinot and young Burgundy,

Syrah from Napa and Côte-Rôtie,

Tannic Bordeaux that makes beef taste so fine,

These are a few of my favorite wines.

 

Zinfandel blended with Petite Sirah,

Malbec from mountains above Mendoza,

Lively Chiantis to drink while I dine,

These are a few of my favorite wines.

 

When the money’s short,

when the shipment’s slow,

when the wine goes bye-bye,

I simply remember my favorite wines

and then I don’t feel,

so dry!

 

bubbly wine dessert wine, from my favorite wines, www.tastingroomconfidential.comMarsanne and Rousanne and Gruner Veltliner,

Riesling and Muscat and Gewurtztraminer,

Delicate Champagne with bubbles so fine,

These are a few of my favorite wines.

 

Cabernet Franc and Cab Sauvignon,

Barbera, Barolo, Melon de Bourgogne,

Pear-flavored Madeleine Angevine,

These are a few of my favorite wines.

 

When the money’s short,

when the shipment’s slow,

when the wine goes bye-bye,

I simply remember my favorite wines

and then I don’t feel,

so dry!

 

Happy Holidays from Tasting Room Confidential and may all your Christmas wines be white!

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The Best Wine Books I Read This Year

Reading wine books is like drinking in bed; all the pleasure with none of the danger. As a voracious reader who rarely goes to bed without cracking a book, I usually go for fiction, but my exception is with wine books. Historical, contemporary, humorous, as well as memoir; they all work as long as grapes are in the mix.

Here are the best wine books I read this year.
The Widow Cliquot, The best wine books I read this year, www.tastingroomconfidential.com

The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It
Tilar J. Mazzeo

One of the great things wine books can do is provide a lens through which to view history. The story of Barbe-Nicole Clicquot Ponsardin provides a niche view of Napoleonic France, where as a young, early 19th century widow, Barbe-Nicole inherits a Champagne house at a time when it is unfashionable to be a businesswoman. She perseveres by inventing the riddling rack, which held the bottles at an upside down angle to force the dead yeast cells into the bottle’s neck, making yeast disgorgement cleaner. The Veuve goes on to popularize the wine label and she develops hers with that iconic clementine yellow, which is now trademarked. All this, while entertaining Napoleon and Josephine at the estate.

Well researched and presented, The Widow Clicquot is a crisp and refreshing read about how a businesswoman of 200 years ago shaped the product we enjoy today.

Billionaire's Vinegar, best wine books I read this year, www.tastingroomconfidential.com

The Billionaires Vinegar: The Mystery of the World’s Most Expensive Bottle of Wine
Benjamin Wallace

At the center of this story are the Thomas Jefferson bottles from Bordeaux, identifiable by tiny engravings of “TJ” in the bottles. As one of the founding foodies, Jefferson was so concerned about the integrity of the red wine he had shipped from France that he made the producers put the wine in individual bottles, sealed with the relatively new cork invention, instead of the easily-compromised casks of the day. Before the Veuve pioneered wine labels.

Fast forward to 1985 and a bottle of TJ’s Ch. Lafite Bordeaux 1787 is sold for $156,000 to a Forbes, which sparks a worldwide investigation into the bottle’s authenticity involving seller Hardy Rodenstock, famed wine auctioneer Michael Broadbent, as well as billionaire Bill Koch who’s sons Charles and David are currently using their inherited wealth to warp the American political process. The way he behaves, you can’t help but root against Koch.

Technical minutia can be skipped over to chew on delicious discriptions of fabulous events thrown by the super rich, who consume 100 year-old bottles of red wine like yesterday’s vintage.

The Wild Vine, The best wine books I read this year, www.tastingroomconfidential.com

The Wild Vine: A Forgotten Grape and the Untold Story of American Wine
Todd Kliman

If you tout Zinfandel as the American wine grape, The Wild Vine will shut you up. In the 1820‘s, just before Zinfandel came to California and as ‘ol TJ was winding down his vineyards near Monticello, the Norton grape was developed by Dr. Daniel Norton in Richmond, Virginia. Notable for its inky color, Norton thrived and produced a drinkable, dry red wine for the masses – finally.

During the Civil War, Norton moved to Missouri where German immigrants made an award-winning wine in 1873. During World War II and Prohibition, production of Norton died out, both in Virginia and Missouri. It was resuscitated in the 1980’s by Dennis Horton (making Horton Norton) and by Jenni McCloud of Chrysalis Vineyards. McCloud’s story is told in depth since she controls the largest block of Norton grapes, but also because she began her winemaking as a man. The wine’s emersion from obscurity into the spotlight provides a poignant metaphor to her journey as a new woman.

The Wild Vine is very satisfying, uplifting read with strong notes of earthiness.

The House of Mondavi, The best wine books I read this year, www.tastingroomconfidential.com

The House of Mondavi: The Rise and Fall of an American Wine Dynasty
Julia Flynn Siler

Think your family is dysfunctional? Read this book and you’ll feel as well integrated as the Huxtables.

Robert Mondavi was 94 when he died in 2008, a year after this book was released, and it probably killed him to read it. Meticulously researched by Wall Street Journal writer, Julia Flynn Siler, many of the stories are familiar from newspapers of the past 30-40 years, but that history is embellished with 500 hours of interviews. All is laid bare: the maternal betrayals, and brotherly hate, the adultery, the greed and the suicide attempts. The Mondavis become like an old red wine tainted with brettamyaces.

As wildly successful at the Mondavi’s were and as much of an industry mover as Robert was, after reading The House of Mondavi, one is left with a feeling of grudging sympathy for these rich people who put egos and ambition ahead of family.

Unquenchable, The best wine books I read this year, www.tastingroomconfidential.com

Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines
Natalie MacLean

Riding her theme of wine exploration, Torontonian Natalie MacLean follows up her first book, Red and White and Drunk All Over with more searches for great wines around the world.

MacLean has an amazingly authentic style of writing that makes us feel we are with her on these excursions, finding the wineries, touring the vineyards, dining with the winemakers, drinking their white or red wine, and blushing at some of their cheeky remarks. Her discriptions are so vivid, you can practically smell the wine’s aromas.

Ever curious and inquisitive toward her subjects, she is an authoritative educator to her readers, alternately learning and explaining. The bargains she mentions in the title, however, are more elusive than the top-of-the-line vintages she discusses in the text, and are mostly relegated to the endnotes of each chapter. Still, if Unquenchable is part of a trilogy, I’ll be curious to know where MacLean’s wine travels will take her next. Okanagan Valley, perhaps?

If you have a suggestions for your favorite wine books, please lay them on me as I will never, ever stop reading books and this is the reason:

a book commits suicide every time you watch jersey shore, www.tastingroomconfidentialPlease subscribe to Tasting Room Confidential!

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